Information processing device, information processing method, program, and storage medium

An information processing device comprising:

• at least one memory configured to store computer program code;
• at least one processor configured to access said computer program code and operate as instructed by said computer program code, said computer program code including:
• distribution control code configured to cause at least one of said at least one processor to select content for distribution to a terminal device in accordance with a distribution condition set to each piece of content;
• increasing trend determining code configured to cause at least one of said at least one processor to execute a comparison process between an increased gradient value of a display count and an ideal gradient value of the display count of the content selected for distribution to the terminal device by the distribution control code, the increased gradient value of the display count being a gradient value from a start of the distribution until a time point when the display count of the content reaching a predetermined stage before an end of a distribution period, the ideal gradient value of the display count being a gradient value obtained based on a distribution period length and a target display count;
• and
• distribution condition adjusting code configured to cause at least one of said at least one processor to relax or strengthen the distribution condition using a coefficient such that a distribution frequency of the content is varied when an adjustment is determined as necessary from a result of the comparison process by the increasing trend determining code, the coefficient being obtained using the distribution period length and an elapsed period length.

An information processing method executed by an information processing device comprising:

• selecting content for distribution to a terminal device in accordance with a distribution condition set to each piece of content, at least a targeting condition indicative of an attribute of a distribution destination being set as the distribution condition to each piece of content;
• executing a comparison process between an increased gradient value of a display count and an ideal gradient value of the display count of the content selected for distribution to the terminal device, the increased gradient value of the display count being a gradient value from a start of the distribution until a certain time point before an end of a distribution period, the ideal gradient value of the display count being a gradient value obtained based on a distribution period length and a target display count;
• and
• relaxing or strengthening the distribution condition by increasing or decreasing a count of the attribute of the distribution destination as the targeting condition set to the content such that a distribution frequency of the content is varied according to a comparison result of the comparison process.

A non-transitory computer readable storage medium having stored thereon a computer program configured to cause an information processing device to:

• select content for distribution to a terminal device in accordance with a distribution condition set to each piece of content, at least a targeting condition indicative of an attribute of a distribution destination being set as the distribution condition to each piece of content;
• execute a comparison process between an increased gradient value of a display count and an ideal gradient value of the display count of the content selected for distribution to the terminal device, the increased gradient value of the display count being a gradient value from a start of the distribution until a certain time point before an end of a distribution period, the ideal gradient value of the display count being a gradient value obtained based on a distribution period length and a target display count;
• and
• relax or strengthen the distribution condition by increasing or decreasing a count of the attribute of the distribution destination as the targeting condition set to the content such that a distribution frequency of the content is varied according to a comparison result of the comparison process.

An information processing method executed by an information processing device comprising:

• selecting content for distribution to a terminal device in accordance with a distribution condition set to each piece of content;
• executing a comparison process between an increased gradient value of a display count and an ideal gradient value of the display count of the content selected for distribution to the terminal device, the increased gradient value of the display count being a gradient value from a start of the distribution until a time point when the display count of the content reaching a predetermined stage before an end of a distribution period, the ideal gradient value of the display count being a gradient value obtained based on a distribution period length and a target display count;
• and
• relaxing or strengthening the distribution condition using a coefficient such that a distribution frequency of the content is varied when an adjustment is determined as necessary from a result of the comparison process, the coefficient being obtained using the distribution period length and an elapsed period length.

A non-transitory computer readable storage medium having stored thereon a computer program configured to cause an information processing device to:

• select content for distribution to a terminal device in accordance with a distribution condition set to each piece of content;
• execute a comparison process between an increased gradient value of a display count and an ideal gradient value of the display count of the content selected for distribution to the terminal device, the increased gradient value of the display count being a gradient value from a start of the distribution until a time point when the display count of the content reaching a predetermined stage before an end of a distribution period, the ideal gradient value of the display count being a gradient value obtained based on a distribution period length and a target display count;
• and
• relax or strengthen the distribution condition using a coefficient such that a distribution frequency of the content is varied when an adjustment is determined as necessary from a result of the comparison process, the coefficient being obtained using the distribution period length and an elapsed period length.