Movie trailer voting system

A system comprising:

• a digital projector;
• a first computing device connected to the digital projector;
• and
• a second computing device connected to the first computing device;
• wherein the digital projector is configured to project a sequence of movie trailers prior to a feature movie;
• wherein the first computing device is configured to send a first message to the second computing device, wherein the first message comprises an indication that the digital projector is to begin projecting content associated with a feature movie in a room of a theater;
• and
• wherein the second computing device is configured to:
• determine the content associated with the feature movie, wherein determining the content comprises determining the sequence of movie trailers;
• identify a plurality of mobile devices located in the room of the theater wherein identifying that a first mobile device of the plurality of mobile devices is located in the room of the theater comprises:
• receiving a message from the first mobile device, the message comprising a key associated with the feature movie and a phone number of the first mobile device;
• and
• determining that the message comprises the key;
• generate a hash of the phone number of the first mobile device;
• generate a hyperlink to an instance of a movie trailer voting website, wherein the instance is associated with the feature movie and comprises information regarding the sequence of movie trailers, and wherein the hyperlink comprises the hash of the phone number of the first mobile device;
• send a response message to the first mobile device, the response message comprising the hyperlink;
• receive a request from the first mobile device to access the hyperlink;
• send data associated with the instance of the movie trailer voting website to the first mobile device, where the data comprises identifiers of the movie trailers in the sequence of movie trailers and provides a movie trailer voting experience on the first mobile device;
• receive, from one or more of the plurality of mobile devices, user feedback regarding the movies associated with the movie trailers;
• aggregate, for a first movie associated with a first one of the movie trailers, a first set of user feedback from a plurality of users, the plurality of users comprising a first user of the first mobile device;
• and
• report the first set of user feedback to at least one of a movie studio or a movie theater.

A non-transitory computer readable storage medium comprising instructions that, when executed by a first computing device, cause the first computing device to perform operations comprising:

• receiving a first message from at least one of a digital projector or a second computing device associated with the digital projector, wherein the first message comprises an indication that the digital projector is projecting content associated with a feature movie in a room of a theater;
• determining, by the first computing device, the content associated with the feature movie, wherein determining the content comprises determining a sequence of movie trailers to be projected prior to the feature movie;
• identifying a plurality of mobile devices located in the room of the theater, wherein identifying that a first mobile device of the plurality of mobile devices is located in the room of the theater comprises:
• receiving a message from the first mobile device, the message comprising a key associated with the feature movie and a phone number of the first mobile device;
• and
• determining that the message comprises the key;
• generating a hash of the phone number of the first mobile device;
• generating a link to an instance of a movie trailer voting website for the first mobile device, wherein the instance is associated with the feature movie and comprises information regarding the sequence of movie trailers, and wherein the link comprises the hash of the phone number of the first mobile device;
• sending a response message to the first mobile device, the response message comprising the link;
• receiving a request from the first mobile device to access the link;
• sending data associated with the instance of the movie trailer voting web site to the first mobile device, where the data comprises identifiers of the movie trailers in the sequence of movie trailers and provides a movie trailer voting experience on the first mobile device;
• receiving, from one or more of the plurality of mobile devices, user feedback regarding the movies associated with one or more movie trailers in the sequence of movie trailers in response to the digital projector projecting the sequence of movie trailers;
• aggregating, for a first movie associated with a first one of the movie trailers, a first set of user feedback from a plurality of users, the plurality of users comprising a first user of the first mobile device;
• and
• reporting the first set of user feedback to at least one of a movie studio or a movie theater.