Privacy protection in financial transactions conducted on mobile platforms

An apparatus comprising:

• means for performing a Point of Sale (POS) transaction, comprising means for obtaining payment information comprising private information from means for storing payment information;
• and
• means for implementing one or more filtering rules at the means for performing the POS transaction to prevent the private information from being accessed by unauthorized applications on the means for performing the POS transaction.

A non-transitory computer-readable storage medium comprising code, which, when executed by a processor, causes the processor to perform operations for protecting private information in a Point of Sale (POS) device, the non-transitory computer-readable storage medium comprising:

• code for obtaining, at the POS device, payment information comprising private information from a card device;
• and
• code for implementing one or more filtering rules at the POS device to prevent the private information from being accessed by unauthorized applications on the POS device.