System and method for web content presentation management

A computing system including a processor and a memory configured to perform operations comprising:

• receiving a selection of one or more presentation templates of a plurality of presentation templates for at least a portion of a web page, wherein the one or more presentation templates define, at least in part, a display format for one or more placeholder fields, the one or more placeholder fields defining one or more areas in the presentation template to be replaced by one or more content elements;
• mapping at least a portion of the one or more placeholder fields to the one or more content elements within an authoring template based upon, at least in part, a display type associated with the presentation template to determine a selection of the one or more content elements, the one or more placeholder fields mapping to a different set of content elements for each of a plurality of different content types, wherein the content elements are defined by the content types, wherein the content types display different elements within the presentation template and maintain a separation between the content types and one or more presentation artifacts, wherein mapping at least a portion of the one or more placeholder fields to the one or more content elements includes, when a desired display template does not yet exist, enabling the creation of the display type and resulting in the creation of the one or more presentation templates that can be completed at a later point in time;
• and
• rendering at least the portion of the one or more presentation templates when the one or more content elements are requested, wherein rendering includes requesting an authoring template definition for a field corresponding to each of the one or more placeholder fields.

A computer program product residing on a computer readable storage medium having a plurality of instructions stored thereon which, when executed by a processor, cause the processor to perform operations comprising:

• receiving a selection of one or more presentation templates of a plurality of presentation templates for at least a portion of a web page, wherein the one or more presentation templates define, at least in part, a display format for one or more placeholder fields, the one or more placeholder fields defining one or more areas in the presentation template to be replaced by one or more content elements;
• mapping at least a portion of the one or more placeholder fields to the one or more content elements within an authoring template based upon, at least in part, a display type associated with the presentation template to determine a selection of the one or more content elements, the one or more placeholder fields mapping to a different set of content elements for each of a plurality of different content types, wherein the content elements are defined by the content types, wherein the content types display different elements within the presentation template and maintain a separation between the content types and one or more presentation artifacts, wherein mapping at least a portion of the one or more placeholder fields to the one or more content elements includes, when a desired display template does not yet exist, enabling the creation of the display type and resulting in the creation of the one or more presentation templates that can be completed at a later point in time;
• and
• rendering at least the portion of the one or more presentation templates when the one or more content elements are requested, wherein rendering includes requesting an authoring template definition for a field corresponding to each of the one or more placeholder fields.