Use of an alcohol hybrid to modify the rheology of polyethoxylated alcohol sulfates

A process for lowering viscosity of polyethoxylated alcohol sulfate comprising the steps of:

• blending a polyethoxylated alcohol sulfate with water, a mono-alcohol, and a polyol;
• wherein the polyethoxylated alcohol sulfate is in an amount ranging from about 20% to about 80% by weight of the total of the polyethoxylated alcohol sulfate blend;
• wherein the polyethoxylated alcohol sulfate blend consists essentially of:
• the polyethoxylated alcohol sulfate, water, the mono-alcohol, and the polyol;
• wherein the polyol and the mono-alcohol have a weight ratio ranging from about 1:5 to about 5:1;
• wherein the mono-alcohol is selected from a group consisting of ethanol, isopropyl, propanol, butanol, pentanol, hexanol, heptanol, and octanol, and a mixture thereof;
• and
• wherein the polyol is selected from a group consisting of polyethylene glycol (PEG), glycerine, propylene glycol (PPG), glycol ethers, 2-methyl 1,3-propanediol, 1,3-propanediol, 1,5-pentanediol, glycerin, hexylene glycol, and mixtures thereof.