Beverage container insulator

A beverage container insulator comprising:

• a body defining a cylinder and having an opening at a first end and a web closing a second end opposite said first end, wherein said body is configured to fold over at said first end;
• an interior surface defined by said body and configured to receive a beverage container;
• an exterior surface defined by said body opposite to said interior surface;
• a first pattern of indicia positioned on said exterior surface, said first pattern of indicia forming readable text and oriented such that a bottom edge of said first pattern of indicia is positioned closer to said web than said opening when said body is not folded over;
• a second pattern of indicia positioned on said interior surface, said second pattern of indicia not forming readable text;
• wherein both of said first and second patterns of indicia are concurrently exposable and concurrently visible when said body is folded over a predetermined amount;
• and
• wherein said first and second patterns of indicia cooperate with one another to convey a message when said body is folded over.