Towel caddy hook with frictional attachment

An object holding device, comprising:

• a securing part, having a connection part operable to attach to a support structure;
• a first securing arm, attached to and extending from the securing part, the first securing arm connected to a first section of the securing part and extending away from the securing part for a first distance, and after the first distance, the first securing arm having a curved portion which curves the first securing arm back towards the securing part, and a portion of the curved portion forming a first securing surface;
• a second securing arm, also extending from the securing part, said second securing arm extending from the securing part by a second distance and after the second distance, the second securing arm having a curved portion curving towards the first securing arm, a portion of the curved portion forming a second securing surface facing towards the first securing surface and the second securing surface spaced from the first securing surface by a distance,
• where both the first securing arm and the second securing arm are formed of a deformable material,
• the first securing surface and the second securing surface forming a pressure channel between the first securing surface and the second securing surface,
• and where the first securing surface and the second securing surface are movable away from one another to open an area between the first securing surface and the second securing surface,
• wherein the securing part includes a first portion extending in a first direction in the same plane as the first and second securing part arms, a second portion extending in a second direction in a different plane as the first and second securing part arms,
• and where both the first portion and the second portion of the securing part respectively having surfaces defining first and second holes for receiving a strap to attach the securing part to a support.