E-mail containing live content

A method for introducing live content into an electronic mail message comprising at least one dynamic live content area sent through an e-mail service provider system, the method comprising:

• receiving, at a computerized email processing system, an electronic mail message;
• identifying a recipient, wherein the recipient is associated with at least one attribute;
• sending the electronic mail message to the recipient;
• associating the at least one attribute associated with the recipient with the dynamic live content area of the electronic mail message receiving an indication of the opening of the electronic mail message by the recipient;
• accessing a memory to retrieve live content based on the at least one attribute associated with the recipient and the dynamic live content area of the electronic mail message;
• and
• sending the retrieved live content for rendering in the dynamic live content area of the electronic mail message opened by the recipient.

A system comprising:

• one or more computers and one or more storage devices storing instructions which are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:
• receiving, at a computerized email processing system, an electronic mail message;
• identifying a recipient, wherein the recipient is associated with at least one attribute;
• sending the electronic mail message to the recipient;
• associating the at least one attribute associated with the recipient with the dynamic live content area of the electronic mail message receiving an indication of the opening of the electronic mail message by the recipient;
• accessing a memory to retrieve live content based on the at least one attribute associated with the recipient and the dynamic live content area of the electronic mail message;
• and
• sending the retrieved live content for rendering in the dynamic live content area of the electronic mail message opened by the recipient.