Guidance enabled growth

A method for improving an effectiveness of a website, comprising the steps of:

• creating a benchmark database comprising a plurality of properties for each business in a plurality of businesses operating a corresponding website in a plurality of websites, wherein the plurality of properties for each business comprises an industry of the business, a geography of the business, a size of the business, a time in operation of the business and a type of service of the business;
• storing the plurality of properties for each business in the plurality of businesses in the benchmark database;
• hosting, by the website hosting company, a first website on the Internet using one or more hardware servers, wherein the first website is used to sell goods and/or services of a first business;
• determining a first plurality of properties of the first business operating the first website;
• selecting a treatment from a plurality of treatments, wherein treatments in the plurality of treatments that have improved performance for websites operated by businesses similar to the first business in the past are more likely to be selected than treatments in the plurality of treatments that have not improved performance for websites operated by businesses similar to the first business in the past;
• transmitting the selected treatment for the first website to a client device of the first business or performing, by the website hosting company, the selected treatment on the first website;
• measuring an effectiveness of the selected treatment for the first website;
• comparing the effectiveness of the selected treatment for the first website with an average effectiveness of the websites in the plurality of websites that are operated by businesses that are the most similar to the first business to generate a score for the selected treatment on the first website operated by the first business having the first plurality of properties;
• and
• storing the score, the selected treatment and the first plurality of properties in a score table stored in a physical database so as to be configured to improve a second website operated by a second business having a second plurality of properties.

A method for improving an effectiveness of a website, comprising the steps of:

• creating a benchmark database comprising a plurality of properties for each business in a plurality of businesses operating a corresponding website in a plurality of websites;
• storing the plurality of properties for each business in the plurality of businesses in the benchmark database;
• hosting, by the website hosting company, a first website on the Internet using one or more hardware servers, wherein the first website is used to sell goods and/or services of a first business;
• determining a first plurality of properties of the first business operating the first website;
• selecting a treatment from a plurality of treatments based on a past performance for each of the plurality of treatments on websites operated by businesses similar to the first business;
• transmitting the selected treatment for the first website to a client device of the first business or performing, by the website hosting company, the selected treatment on the first website;
• measuring an effectiveness of the selected treatment for the first website;
• comparing the effectiveness of the selected treatment for the first website with an average effectiveness of the websites in the plurality of websites that are operated by businesses that are the most similar to the first business to generate a score for the selected treatment on the first website operated by the first business having the first plurality of properties;
• and
• storing the score, the selected treatment and the first plurality of properties in a score table stored in a physical database so as to be configured to improve a second website operated by a second business having a second plurality of properties.