Promotion compliance systems and methods

A computing apparatus for monitoring a page for compliance with a promotion regulation, the apparatus comprising a processor and a memory storing instructions that, when executed by the processor, configure the apparatus to:

• obtain a promotion descriptor comprising a sequence of tokens corresponding to particular promotional content;
• identify a content page comprising renderable data including said particular promotional content among a plurality of other displayed promotions;
• generate a document-object-model corresponding to said renderable data, said document-object-model comprising a plurality of hierarchical content nodes;
• select, based at least in part on said sequence of tokens, a selected content node of said plurality of hierarchical content nodes, said selected content node containing a plurality of child content nodes that collectively match said promotion descriptor and therefore correspond to said particular promotional content as distinguished from said plurality of other displayed promotions;
• store a record associating said selected content node with said promotion descriptor;
• and
• provide, for display to a compliance monitor, said selected content node and a compliance-status control for assigning a compliance status to said selected content node with respect to said particular promotional content and the promotion regulation.

A non-transitory computer-readable storage medium having stored thereon instructions including instructions that, when executed by a processor, configure the processor to:

• obtain a promotion descriptor comprising a sequence of tokens corresponding to particular promotional content;
• identify a content page comprising renderable data including said particular promotional content among a plurality of other displayed promotions;
• generate a document-object-model corresponding to said renderable data, said document-object-model comprising a plurality of hierarchical content nodes;
• select, based at least in part on said sequence of tokens, a selected content node of said plurality of hierarchical content nodes, said selected content node containing a plurality of child content nodes that collectively match said promotion descriptor and therefore correspond to said particular promotional content as distinguished from said plurality of other displayed promotions;
• store a record associating said selected content node with said promotion descriptor;
• and
• provide, for display to a compliance monitor, said selected content node and a compliance-status control for assigning a compliance status to said selected content node with respect to said particular promotional content and a promotion regulation.