Interactive campaign-based customer feedback collection platform

A computer-implemented method for automatically prompting a targeted user to respond to a targeted campaign offer from a Mobile Network Operator on a targeted mobile device, the method comprising:

• receiving, at a server, a plurality of Mobile Station International Subscriber Directory Numbers (MSISDNs) associated with a first plurality of mobile devices;
• receiving, at the server, a campaign definition from the Mobile Network Operator, wherein the campaign definition comprises criteria and an offer message;
• selecting a target MSISDN from the plurality of MSISDNs, wherein the target MSISDN is associated with a target mobile device;
• determining whether the target MSISDN matches the criteria;
• creating a communication comprising:
• the offer message comprising one or more actionable response options;
• and
• executable instructions for displaying the offer message on the screen of the target mobile device;
• and
• sending the communication to the target MSISDN when the target MSISDN matches the criteria.