Graphical system for database marketing

A method comprising:

• a computing device displaying a first action-outcome node corresponding to a first marketing campaign action;
• the computing device displaying a plurality of outcomes of the first marketing campaign action, positioned around the first action outcome node, wherein each outcome corresponds to a potential result of the first marketing campaign action;
• the computing device displaying a second action outcome node corresponding to a second marketing campaign action;
• the computing device displaying a plurality of outcomes of the second marketing campaign action, positioned around the second action outcome node, wherein each outcome corresponds to a potential result of the second marketing campaign action;
• and
• the computing device displaying a graphical link connecting an outcome of the first action outcome node to the second action-outcome node.