Message Processing Using a Client-Side Control Group

A media device, comprising:

• at least one processor;
• and
• a memory operatively coupled to the at least one processor, the processor configured to:
• transmit a message request to a messaging server;
• receive a message response from the messaging server in response to the transmitted message request, wherein the message response comprises a message and a messenger identifier;
• generate a hash value of an identifier associated with the system and the messenger identifier;
• determine the hash value maps into a control group;
• and
• transmit a pixel tag to the messaging server based at least in part on the determination that the hash value maps into the control group, wherein the pixel tag comprises an indication that the message was rejected for processing.

A computer implemented method, comprising:

• transmitting, at a device, a message request to a messaging server;
• receiving, at the device, a message response from the messaging server in response to the transmitted message request, wherein the message response comprises a message and a messenger identifier;
• generating, at the device, a hash value of an identifier associated with the device and the messenger identifier;
• determining, at the device, that the hash value maps into a non-control group;
• and
• processing, at the device, the message based at least in part on the determination.

A non-transitory, tangible computer-readable device having instructions stored thereon that, when executed by at least one computing device, causes the at least one computing device to perform operations comprising:

• transmitting a message request to a messaging server;
• receiving a message response from the messaging server in response to the transmitted message request, wherein the message response comprises a message and a messenger identifier;
• generating a hash value of an identifier associated with the computing device and the messenger identifier;
• and
• determining the hash value maps into a control group.