Displaying Enrichment Data Depending on Ad Time

A method for presenting, on a user's screen, enrichment data related to a video content item, the video content item including non-commercial video content and commercial video content, the method comprising:

• a. causing the video content item to be displayed on the screen;
• and
• b. while the video content item is displayed:
• i. during a first time interval throughout which the displaying of the video content item includes displaying non-commercial video content, causing first visual enrichment data related to the non-commercial video content of the video content item to be displayed in a first visual mode simultaneously with the displaying of the video content item, and
• ii. during a second time interval that does not overlap any portion of the first time interval, throughout which second time interval the displaying of the video content item consists of displaying commercial video content, causing second visual enrichment data related to the non-commercial video content of the video content item to be displayed in a second visual mode simultaneously with the displaying of the video content item,
• wherein (i) the first visual enrichment data and the second visual enrichment data are of a same type of enrichment data, where the type of enrichment data is selected from the group consisting of text, animation, video clip, still picture and any combination of them, (ii) the second visual mode is different from the first visual mode, and (iii) a portion of the first visual enrichment data and a portion of the second visual enrichment data convey the same information.

A method for presenting, on a user's screen, enrichment data related to video content items, each video content item including non-commercial video content and commercial video content, the method comprising:

• a. causing a first video content item to be displayed on the screen;
• b. while the first video content item is displayed and during a first time interval throughout which the displaying of the first video content item includes displaying non-commercial video content, causing first visual enrichment data related to the non-commercial video content of the first video content item to be displayed in a first visual mode simultaneously with the displaying of the first video content item;
• c. causing a second video content item to be displayed on the screen;
• d. while the second video content item is displayed and during a second time interval that does not overlap any portion of the first time interval, throughout which second time interval the displaying of the second video content item consists of displaying commercial video content, causing second visual enrichment data related to the non-commercial video content of the second video content item to be displayed simultaneously with the displaying of the second video content item,
• wherein (i) the first visual enrichment data and the second visual enrichment data are of a same type of enrichment data, where the type of enrichment data is selected from the group consisting of text, animation, video clip, still picture and any combination of them, and (ii) the second visual mode is different from the first visual mode.