Persona for opaque travel item selection

A system comprising:

• a data store configured to store information identifying a plurality of travel items, each travel item having a plurality of attributes;
• and
• a processor in communication with the data store, the processor configured with executable instructions that, when executed by the processor, cause the system to at least:
• receive, from a user computing device, a query including criteria for identifying, within the plurality of travel items, a travel item responsive to the query, wherein the query is associated with a type of intended travel;
• identify, from the data store, the travel item responsive to the query;
• determine, based at least in part on the type of intended travel, a disclosable set of attributes for the travel item, wherein the disclosable set of attributes includes less than all attributes for the travel item, and wherein the disclosable set of attributes excludes an identity of a supplier of the travel item;
• and
• cause the user computing device to display search results responsive to the query in a format that includes the disclosable set of attributes for the travel item and excludes the identity of the supplier.

A computer-implemented method comprising:

• as implemented by one or more computing devices configured with specific executable instructions,
• receiving, from a user, a request for travel item listings;
• obtaining a travel item based at least in part on the request;
• determining, based at least in part on a type of intended travel associated with the request, a disclosable set of attributes for the travel item, wherein the disclosable set of attributes includes less than all attributes for the travel item, and wherein the disclosable set of attributes is associated with at least one other travel item;
• and
• transmitting, responsive to the request, an travel item listing corresponding to the travel item, wherein the travel item listing includes the disclosable set of attributes and excludes an identity of a supplier of the travel item, and wherein transmitting the travel item listing causes a computing device associated with the user to display the disclosable set of attributes for the travel item without displaying the identity of the supplier of the travel item.

Non-transitory computer-readable storage media having computer-executable instructions that, when executed by a computing system, cause the computing system to at least:

• determine, based at least in part on an activity of a user, a query for search results identifying attributes of one or more travel items available for acquisition without identifying suppliers of the one or more travel items;
• identify a travel item based at least in part on the query and a type of intended travel attributable to the query;
• determine, based at least in part on the type of intended travel, a set of disclosable attributes for the travel item, wherein the set of disclosable attributes excludes an identity of the supplier of the travel item;
• and
• cause a computing device associated with the user to display a search result based at least in part on the travel item, wherein the search result includes the set of disclosable attributes and excludes the identity of the supplier of the travel item.