System and method for optimized survey targeting

A system, comprising:

• a processor;
• and
• a non-transitory computer readable medium coupled the processor, the computer readable medium comprising code, executable by the processor, for implementing a method comprising:
• determining, for each question in a plurality of questions in a survey, a prediction indicative of a likelihood that a first user will provide a specific answer to the question and a certainty score associated with the prediction;
• identifying, based upon the predictions and the certainty scores determined for the plurality of questions in the survey, a first subset of questions from the plurality of questions in the survey, the identifying comprising excluding one or more questions in the plurality of questions from the first subset of questions;
• and
• presenting a first question from the first subset of questions to the first user.

One or more non-transitory computer-readable media storing computer-executable instructions that, when executed, cause one or more computing devices to:

• determine, for each question in a plurality of questions in a survey, a prediction indicative of a likelihood that a first user will provide a specific answer to the question and a certainty score associated with the prediction;
• identify, based upon the predictions and the certainty scores determined for the plurality of questions in the survey, a first subset of questions from the plurality of questions in the survey, the identifying comprising excluding one or more questions in the plurality of questions from the first subset of questions;
• and
• present, a first question from the first subset of questions to the first user.