System and method for management of goods delivery

A system for management of goods delivery by a set of couriers with each courier having a mobile device, the system comprising:

• a processor, configured to receive at least one order of goods to be delivered and receive a time limit for completing the delivery of the at least one order;
• and
• a communication module, coupled to the processor and configured to communicate with at least one mobile device, wherein the processor is further configured to determine a set of available couriers to perform the delivery within the time limit and assign the delivery to a courier from the set of available couriers based on at least one delivery assignment rule,
• wherein the at least one delivery assignment rule is at least one of:
• minimum deliveries per time interval, maximal distance per time interval, minimum rest time between deliveries, balanced distribution of deliveries between available couriers, and balanced distribution of distance to complete the delivery between available couriers.