System and method for managing content presentation on client devices

A system, comprising:

• one or more computer processors programmed to perform operations comprising:
• implementing a plurality of content modules for a plurality of content channels,
• wherein each content module is configured to identify target client devices for receiving content, and
• wherein each content channel is configured to present content on the target client devices;
• receiving an offer from each of a plurality of content providers to provide content for one of the content modules on one or more content channels;
• selecting one of the offers from one of the content providers;
• choosing an item of content from the content provider associated with the selected offer;
• and
• presenting the chosen item of content on at least one of the target client devices using the one or more content channels.

An article, comprising:

• a non-transitory computer-readable medium having instructions stored thereon that, when executed by one or more computer processors, cause the computer processors to perform operations comprising:
• implementing a plurality of content modules for a plurality of content channels,
• wherein each content module is configured to identify target client devices for receiving content, and
• wherein each content channel is configured to present content on the target client devices;
• receiving an offer from each of a plurality of content providers to provide content for one of the content modules on one or more content channels;
• selecting one of the offers from one of the content providers;
• choosing an item of content from the content provider associated with the selected offer;
• and
• presenting the chosen item of content on at least one of the target client devices using the one or more content channels.