Systems And Methods For Media Packaging

An apparatus comprising a processor and a memory, the memory storing computer-executable instructions which, when executed by the processor, cause the apparatus to perform a method for packaging media and data for transmission over a broadband communications network link for display at a device, the method comprising:

• collecting a plurality of media segments from a database for transmission to said device, each of said media segments comprising a fragment of a content message;
• creating targeting information for transmission to said device, said targeting information defining a plurality of versions of said content message formed from two or more of the plurality of media segments and a target segment audience;
• packaging said plurality of media segments and said targeting information in a single electronic package file;
• and
• transmitting the single electronic package file and instructions to unpack said single electronic package file, the instructions being configured to instruct said device to analyze said targeting information to determine which one of the plurality of versions of said content message to assemble based on the target segment audience, assemble one or more of the collected plurality of media segments to generate said content message, and display said assembled content message at said device in accordance with the targeting information.

An apparatus comprising a processor and a memory, the memory storing computer-executable instructions which, when executed by the processor, cause the apparatus to perform a method for unpacking media and data for display at a device in accordance with targeting instructions, the method comprising:

• receiving over a network a single electronic package file containing a plurality of media segments comprising a fragment of a content message and targeting information defining a plurality of versions of the content message formed from two or more of the plurality of media segments and a target segment audience for each of the plurality of versions of the content message;
• unpacking said plurality of media segments and said targeting information from said single electronic package file;
• identifying one of said plurality of versions of said content message based upon said targeting information;
• and
• assembling said one of said plurality of versions of said content message from two or more of the plurality of media segments using said targeting information into an assembled content message for display at said device.

An apparatus comprising a processor and a memory, the memory storing computer-executable instructions which, when executed by the processor, cause the apparatus to perform a method for delivering media segments over a broadband network link for display at a device, the method comprising:

• collecting a plurality of media segments from a database for transmission to an intermediate cache server from which a unique transmission path exists to the device, each of said media segments comprising a fragment of a content message;
• creating targeting information for transmission to the intermediate cache server, said targeting information defining a plurality of versions of said content message formed from two or more of the plurality of media segments and a target segment audience;
• packaging the collected plurality of media segments and targeting information at a source location into a single electronic package;
• transmitting said single electronic package from said source location to said cache server over said broadband network link;
• and
• transmitting instructions to de-package said single electronic package at said intermediate cache server substantially on-demand, the instructions being configured to instruct said device to analyze said targeting information to determine which one of the plurality of versions of said content message to assemble based on the target segment audience, assemble one or more of the plurality of media segments to generate said content message, and display said assembled content message at said device in accordance with the targeting information.