Webpage analytics and control

A cloud-based web analytics collection and analysis method, comprising:

• receiving, at a web analytics receiver instance, analytical data from an instrumented web page, the analytical data indicating metrics regarding activity at the instrumented web page;
• performing validation, at the web analytics receiver instance, on the received analytical data to identify validated analytical data;
• and
• forwarding at least a portion of the validated analytical data from the web analytics receiver instance to at least one web analytics server,
• wherein the at least one web analytics server is configured to:
• analyze the validated analytical data to identify metrics regarding navigation and information entry into the instrumented web page;
• store at least a portion of the validated analytical data in a data store;
• and
• generate reports, based on data from the data store, to indicate activity at the instrumented web page.

A cloud-based computer system, comprising:

• one or more memory partitions;
• and
• one or more network interfaces communicatively coupled to one or more processing units and the one or more memory partitions;
• wherein the one or more memory partitions comprise computer instructions that when executed by the one or more processing units cause the cloud-based computer system to provide at least one receiver instance and at least one central instance control module,
• wherein the at least one receiver instance is communicatively coupled, via the one or more network interfaces, to a remotely executing client application, the at least one receiver instance configured to:
• receive analytical data from an instrumented web page, the analytical data indicating metrics regarding activity at the instrumented web page;
• perform validation on the received analytical data to identify validated analytical data;
• and
• forward at least a portion of the validated analytical data to at least one web analytics server;
• and
• wherein the at least one central instance control module is configured to enable and disable collection of data from the instrumented web page at least in part by initiating an indication to the remotely executing client application to start or stop executing instrumented code in the instrumented web page.