Obtainability management in a social networking environment

A computer-implemented method for obtainability management in a social networking environment, the method comprising:

• detecting, in the social networking environment, a set of target recipients of a message;
• ascertaining, using the social networking environment, a set of obtainability data with respect to the set of target recipients, the set of obtainability data comprising data relating to an availability of a recipient of the set of target recipients;
• determining, based on the set of obtainability data with respect to the set of target recipients, a set of circumstance indicators related to one or more message recipient response activities;
• providing, in the social networking environment, the set of circumstance indicators;
• determining, using the set of obtainability data with respect to the set of target recipients, a message modification action, the message modification action comprising a modification to the set of target recipients, a modification as to a temporal element of the message with respect to when to send the message to the set of target recipients, and a modification to add more descriptive details to the message;
• performing, in the social networking environment, the message modification action;
• and
• providing, based on and in response to determining the message modification action and to perform the message modification action, a candidate change of the set of target recipients of the message, the candidate change comprising a modification to the set of target recipients, wherein the candidate change is provided in the form of a message and an audio notification.