Pervasive realtime framework

A computer-readable data storage apparatus comprising a memory component storing executable instructions that are operable to be executed by a processor, wherein the memory component comprises:

• executable instructions to transmit electronic content to an application being executed on a client network node of a user who is a member of a group, wherein the electronic content is associated with a designation of the group, and a view of the electronic content is rendered by the application;
• executable instructions to, conditioned on a determination that a current focus of the user is on the rendered view of the electronic content, automatically
• establish a presence for the user in an instance of a virtual area, and
• export an inclination of the presence of the user in the instance of the virtual area to an application being executed on a client network node of another member of the group.