Systems and methods for identity-protected data element distribution network
AssigneeOath Inc.
InventorJeffrey Todd WILSON
Life of this patent
Estimating the term…
Abstract
Systems and methods are disclosed for protecting consumer privacy in an online advertising environment. A request may be received from a browser for a webpage along with a unique browser identifier. The browser may be provided a first portion of the webpage that is locally available. The unique browser identifier may be provided to at least one advertising entity, wherein the advertising entity determines an advertisement based, at least in part, on the unique browser identifier. The advertisement may be received from the advertising entity, and provided to the browser as a second portion of the webpage.
Claims19
1-20. (canceled)
A computer-implemented method for protecting consumer privacy in an online data element distribution environment, the method comprising:
- receiving, at a publisher, a request from a browser for a webpage, along with a unique browser identifier;
- providing, to the browser, a first portion of the webpage that is locally available;
- providing the unique browser identifier to at least one data element distribution entity, wherein the data element distribution entity determines a data element based, at least in part, on the unique browser identifier;
- receiving the data element from the data element distribution entity;
- and
- providing the data element to the browser as a second portion of the webpage.
A computer-implemented method for protecting consumer privacy in an online data element distribution environment, the method comprising:
- sending, from a browser, a request to a publisher for a webpage along with a unique browser identifier and non-linked data;
- receiving, from the publisher, a first portion of the webpage;
- and
- receiving, as a second portion of the webpage, a data element from the publisher, wherein the data element was determined based, at least in part, on the unique browser identifier and non-linked data.
A system for protecting consumer privacy in an online data element distribution environment, the system including:
- a data storage device storing instructions for protecting consumer privacy in an online data element distribution environment;
- and
- a processor configured to execute the instructions to perform a method including:
- receiving, at a publisher, a request from a browser for a webpage along with a unique browser identifier;
- providing, to the browser, a first portion of the webpage that is locally available;
- providing the unique browser identifier to at least one data element distribution entity, wherein the data element distribution entity determines a data element based, at least in part, on the unique browser identifier;
- receiving the data element from the data element distribution entity;
- and
- providing the data element to the browser as a second portion of the webpage.
Dependencies are inferred from the claim text.