Running client experiments based on server-side user segment data

A system comprising:

• one or more hardware processors;
• and
• a machine-readable medium storing instructions which, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
• at a server, accessing data pertaining to one or more characteristics of an application, the application being hosted on a client device, the data being stored at a server-side database;
• determining that the one or more characteristics of the application match one or more targeting criteria associated with a digital content campaign, the digital content campaign including a plurality of flights of a digital content item;
• assigning a flight of the plurality of flights of the digital content campaign to the client device, the flight identifying a variant of the digital content item;
• and
• transmitting a communication to the client device via a network, the communication including a flight identifier associated with the flight.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more hardware processors of a machine, cause the one or more hardware processors to perform operations comprising:

• at a server, accessing data pertaining to one or more characteristics of an application, the application being hosted on a client device, the data being stored at a server-side database;
• determining that the one or more characteristics of the application match one or more targeting criteria associated with a digital content campaign, the digital content campaign including a plurality of flights of a digital content item;
• assigning a flight of the plurality of flights of the digital content campaign to the client device, the flight identifying a variant of the digital content item;
• and
• transmitting a communication to the client device via a network, the communication including a flight identifier associated with the flight.