Computer apparatus and method in a computing apparatus
AssigneeKing.Com Ltd.
InventorsAdam HORWICH, Fernando DIAZ
Life of this patent
Estimating the term…
Abstract
In a computer apparatus, at least processor is arranged to determine values for two or more candidate advertisements. Based on the determined values, one of the candidate advertisements is selected. The selected advertisement is displayed on a user interface.
Claims18
A computer apparatus, said computer apparatus comprising:
- at least one processor, said at least one processor configured to determine a respective value associated with a plurality of candidate content, at least one of said candidate content comprising an advertisement and select in dependence on said determined values one of said candidate content;
- and
- a user interface configured to display the selected candidate content.
The computer apparatus as claimed 2, wherein said value determining algorithm comprises a decision tree.
A computer implemented method in a computer apparatus comprising:
- determining by at least one processor a respective value associated with a plurality of candidate content, at least one of said candidate content comprising an advertisement;
- selecting, by the at least one processor, in dependence on said determined values one of the candidate content;
- and
- displaying on a user interface of said computer apparatus, the selected candidate content.
A computer readable non-transitory storage medium carrying one or more sequences of instructions which when run on at least one processor cause the processor to perform the following steps:
- determining a respective value associated with a plurality of candidate content, at least one of said candidate content comprising an advertisement;
- selecting in dependence on said determined values one of the candidate content;
- and
- causing display on a user interface, the selected candidate content.
Dependencies are inferred from the claim text.