Device functionality-based content selection

A system for functionality-based content selection, comprising:

• a data processing system including one or more processors to:
• receive, from a first provider device, first input indicating a first media item eligible for presentation to client devices, the first media item established with a first presentation preference that configures the first media item to receive one of skippable content items or content items that are not skippable;
• receive, from a second provider device, second input indicating a second media item eligible for presentation to the client devices, the second media item established with a second presentation preference that configures the second media item to receive one of skippable content items or content items that are not skippable;
• receive, responsive to execution of a script at a client device presenting one of the first media item or the second media item, a request for content to be provided to the client device, the request generated to include an indication about the one of the first media item or the second media item, and a corresponding one of the first presentation preference or the second presentation preference;
• determine, from the indication in the request, that the client device presents the first media item established with the first presentation preference to receive skippable content items;
• and
• select, responsive to the request, from among at least the skippable content items and the content items that are not skippable, a first skippable content item to provide with the first media item, the first skippable content item selected by the data processing system based on the determination that the client device presents the first media item configured to skip presentation of content items.

A method of selecting content based on functionality, comprising:

• receiving, by a data processing system comprising one or more processors, from a first provider device, first input indicating a first media item eligible for presentation to client devices, the first media item established with a first presentation preference that configures the first media item to receive one of skippable content items or content items that are not skippable;
• receiving, by the data processing system from a second provider device, second input indicating a second media item eligible for presentation to the client devices, the second media item established with a second presentation preference that configures the second media item to receive one of skippable content items or content items that are not skippable;
• receiving, by the data processing system responsive to execution of a script at a client device presenting one of the first media item or the second media item, a request for content to be provided to the client device, the request generated to include an indication about the one of the first media item or the second media item, and a corresponding one of the first presentation preference or the second presentation preference;
• determining, by the data processing system from the indication in the request, that the client device presents the first media item established with the first presentation preference to receive skippable content items;
• and
• selecting, by the data processing system responsive to the request, from among at least the skippable content items and the content items that are not skippable, a first skippable content item to provide with the first media item, the first skippable content item selected by the data processing system based on the determination that the client device presents the first media item configured to skip presentation of content items.