Determining user engagement

A computer-implemented method comprising:

• identifying, using a processor, content for presentation at a mobile device;
• initiating, using the processor, a user session to present the content to the mobile device during a user session;
• determining, based on data collected during the user session at the mobile device, a type of the content presented at the mobile device during the user session and inputs with the content at the mobile device during the user session, wherein the type of the content is designed to either solicit or not solicit inputs;
• determining, via the processor, a user engagement level during the user session based on one or more engagement predicting rules;
• determining, using the processor, whether to present a specific media content item based on one or more content triggering rules.

At least one non-transitory computer-readable storage medium storing instructions which, when executed by at least one processor, causes the at least one processor to:

• identify content for presentation at a mobile device;
• initiate a user session to present the content to the mobile device during a user session;
• determine, based on data collected during the user session at the mobile device, a type of the content presented at the mobile device during the user session and inputs with the content at the mobile device during the user session, wherein the type of the content is designed to either solicit or not solicit inputs;
• determine a user engagement level during the user session based on one or more engagement predicting rules;
• determine whether to present a specific media content item based on one or more content triggering rules.