Presenting options for content delivery

A computer-implemented method comprising:

• presenting a sponsor of a campaign with an option to have a content item provided to users based on one or more interests, wherein presenting the sponsor with the option comprises:
• (i) presenting the sponsor with one or more filtering parameter selection controls for selecting one or more filtering parameters, the filtering parameters including at least one of user devices, user locations, and user languages;
• (ii) receiving from the sponsor a selection of one or more of the one or more filtering parameters;
• (iii) receiving from the sponsor one or more terms corresponding to the one or more interests;
• (iv) presenting suggestions that include less than all of the one or more terms;
• (iv) determining, by one or more processors, an estimated number of users having interests matching each of the suggestions;
• and
• (v) presenting, by one or more processors, the estimated number of users for at least one of the suggestions with the at least one of the suggestions;
• receiving from the sponsor a selection of at least one of the suggestions;
• and
• delivering the content item to users having interests matching the selected at least one of the suggestions.

A computing system, comprising:

• one or more processors;
• and
• one or more computer-readable devices including instructions that, when executed by the one or more processors, cause performance of operations including:
• presenting a sponsor of a campaign with an option to have a content item provided to users based on one or more interests, wherein presenting the sponsor with the option comprises:
• (i) presenting the sponsor with one or more filtering parameter selection controls for selecting one or more filtering parameters, the filtering parameters including at least one of user devices, user locations, and user languages;
• (ii) receiving from the sponsor a selection of one or more of the one or more filtering parameters;
• (iii) receiving from the sponsor one or more terms corresponding to the one or more interests;
• (iv) presenting suggestions that include less than all of the one or more terms;
• (iv) determining, by one or more processors, an estimated number of users having interests matching each of the suggestions;
• and
• (v) presenting, by one or more processors, the estimated number of users for at least one of the suggestions with the at least one of the suggestions;
• receiving from the sponsor a selection of at least one of the suggestions;
• and
• delivering the content item to users having interests matching the selected at least one of the suggestions.

A non-transitory computer-readable storage medium coupled to one or more processors and having instructions stored thereon which, when executed by the one or more processors, cause the one or more processors to perform operations comprising:

• (i) presenting the sponsor with one or more filtering parameter selection controls for selecting one or more filtering parameters, the filtering parameters including at least one of user devices, user locations, and user languages;
• (ii) receiving from the sponsor a selection of one or more of the one or more filtering parameters;
• (iii) receiving from the sponsor one or more terms corresponding to the one or more interests;
• (iv) presenting suggestions that include less than all of the one or more terms;
• (iv) determining, by one or more processors, an estimated number of users having interests matching each of the suggestions;
• and
• (v) presenting, by one or more processors, the estimated number of users for at least one of the suggestions with the at least one of the suggestions;
• receiving from the sponsor a selection of at least one of the suggestions;
• and
• delivering the content item to users having interests matching the selected at least one of the suggestions.