System and method of presenting rich media content

A system for presenting a rich media content, the system including:

• (i) at least a one user display device comprising a computing hardware configured to execute a software product thereon;
• and
• (ii) a server arrangement comprising at least an analysis server coupled via a data communication network for communicating the rich media content to the at least one user display device;
• wherein:
• (a) the executed software product is operable to enable interaction between the at least one user display device and a user of the at least one user display device and to communicate with the server arrangement via the data communication network;
• (b) the software product is operable to detect information about hardware and web portal characteristics of the at least one user display device;
• (c) the software product is operable to communicate the information about hardware and web portal characteristics to the analysis server in the server arrangement;
• and
• (d) the analysis server is operable to determine unique content delivery parameters based on the information about hardware and web portal characteristics as communicated by the software product.