Tracking performance of digital design asset attributes

In a digital medium environment for digital design asset management, a system for assessing individual asset attribute performance, comprising:

• a non-transitory computer memory comprising digital design assets;
• and
• at least one computing device storing instructions thereon that, when executed by the at least one computing device, cause the system to:
• assign a plurality of attribute identifiers to a plurality of attributes of the digital design assets maintained in a digital design asset repository, the digital design assets comprising digital images, video files, or audio files available for use in marketing campaigns;
• track usage of the digital design assets in one or more marketing campaigns;
• aggregate, using the plurality of attribute identifiers, analytics data for the plurality of attributes based on the tracked usage of the digital design assets;
• determine, based on the aggregated analytics data and in connection with a target audience segment, a performance of the plurality of attributes of the digital design assets;
• and
• provide, in the digital design asset repository, the aggregated analytics data for the plurality of attributes in connection with the target audience segment.

In a digital medium environment for digital design asset management, a computer-implemented method for assessing individual asset attribute performance, comprising:

• assigning a plurality of attribute identifiers to a plurality of attributes of digital design assets maintained in a digital design asset repository, the digital design assets comprising digital images, video files, or audio files available for use in marketing campaigns;
• tracking usage of the digital design assets in one or more marketing campaigns;
• a step for determining a performance for the plurality of attributes of the digital design assets;
• and
• providing the performance of the plurality of attributes in the digital design asset repository.