Systems and methods for providing an enhanced shopping experience including executable transactions and content delivery

A transactional system, comprising:

• at least one processor;
• at least one input device;
• a display device, including a display screen;
• and at least one memory device that stores a plurality of instructions that, when executed by the at least one processor, cause the at least one processor to operate with the at least one display device and the plurality of input devices to:
• a) display content comprising playable media on a first portion of the display screen, wherein the playable media is associated with a duration of play;
• b) display one or more executable transactions for selection by a user through the one or more input devices on a second portion of the display screen, wherein each of the one or more executable transactions are associated with a preset time in the duration of play of the playable media and are displayed on the second portion of the display screen at the preset time during the display of the playable media on the first portion of the display screen;
• and
• c) responsive to the receipt of user interaction data from the one or more input devices, executing the one or more executable transactions displayed on the second portion of the display screen.