Specialized user interfaces and processes for increasing user interactions with job postings in a social network / breaking jobs

A method comprising:

• identifying a plurality of members of the social networking system for which the new job is relevant, the identifying including using an offline batch process to compare at least one of member profile data, behavior data, or social networking data for each of the plurality of members with values of attributes specified within the job posting;
• identifying the job posting as a top job posting for each of a subset of the plurality of members for which the new job is relevant, the identifying of the job posting as a top job posting including accessing an online data store that includes enhanced relevancy data, the enhanced relevancy data including real-time feedback provided by one or more of the plurality of members with respect to the values of the attributes specified within the job posting;
• generating a specialized notification of the top job posting for each of the identified subset of the identified plurality of members, the generating of the specialized notification including generating one or more decorations to include in the notification, the decorations including one or more visual indicators pertaining to one or more reasons why the job posting was identified as the top job posting for the member;
• and
• incorporating the specialized notification into a communication that is scheduled to be sent to each of the identified subset within a predetermined time frame.

A non-transitory machine readable storage medium embodying instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• identifying a plurality of members of the social networking system for which the new job is relevant, the identifying including using an offline batch process to compare at least one of member profile data, behavior data, or social networking data for each of the plurality of members with values of attributes specified within the job posting;
• identifying the job posting as a top job posting for each of a subset of the plurality of members for which the new job is relevant, the identifying of the job posting as a top job posting including accessing an online data store that includes enhanced relevancy data, the enhanced relevancy data including real-time feedback provided by one or more of the plurality of members with respect to the values of the attributes specified within the job posting;
• generating a specialized notification of the top job posting for each of the identified subset of the identified plurality of members, the generating of the specialized notification including generating one or more decorations to include in the notification, the decorations including one or more visual indicators pertaining to one or more reasons why the job posting was identified as the top job posting for the member;
• and
• incorporating the specialized notification into a communication that is scheduled to be sent to each of the identified subset within a predetermined time frame.