US 2018/0322343 A1Published application

Collecting and targeting marketing data and information based upon iris identification

AssigneePrinceton Identity, Inc.

InventorsSteven N. Perna, Mark A. Clifton, Jongjin Kim, Bobby S. Varma, Stephen J. Piro, Barry E. Mapen, Kevin P. Richards, David Alan Ackerman, Ann-Marie Lanzillotto, David J. Wade, Timothy J. Davis, Michael P. Fleisch, Jitendra J. Bhangley, Glen J. Van Sant, John Timothy Green

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Abstract

An iris biometric recognition module includes technology for capturing images of an iris of an eye of a person, whether the person is moving or stationary. The iris biometric recognition technology can perform an iris matching procedure for, e.g., identity purposes by querying a database for data related to an identified person, comparing the data with a plurality of content, and, in response to a determination that the data matches at least one piece of the plurality of content, display the plurality of content specific to the person on a display device.

Claims20

Dependent claims

A biometric content display device comprising:

a face imager device having a field of view;
a camera;
an illuminator device comprising one or more illuminators that emit light into the field of view;
an electronic video display device to display a personalized electronic advertising content to a person within the field of view, the electronic advertising content comprising targeted marketing for the person;
an input device;
memory storing program instructions;
and
a processor communicatively coupled to the face imager, the camera, the illuminator device, the electronic video display, the input device, and the memory, and further communicatively coupled to a database storing a reference iris image, the processor executing the program instructions to:
receive an input signal from the input device detecting the presence of a human face in a capture zone defined at least in part by the field of view;
responsive to detection of the human face in the capture zone:
align the camera with the iris of the person;
send a first control signal to the illuminator device, the first control signal activating a synchronous emission of light by the one or more illuminators at a pulse frequency above continuous wave eye safe limits;
send a second control signal to the camera, the second control signal activating a capture of a plurality of digital images by the camera, the capture being synchronous with the synchronous emission of light;
receive the plurality of digital images from the camera;
access the database to:
retrieve the reference iris image;
determine a demographic characteristic or preference of the person;
and
find personalized electronic advertising content specific to the person, the electronic advertising content being associated with the demographic characteristic or preference of the person;
determine that a first digital image of the plurality of digital images matches the reference iris image;
and
display the plurality of personalized electronic advertising content.

19 more elements

An iris biometric content display system comprising:

an iris biometric recognition module that authenticates a person to display a plurality of electronic content specific to the person, the iris biometric recognition module comprising:
a face imager device;
an iris imager device comprising a lens;
an illuminator device;
an electronic video display device to display the plurality of electronic content memory storing program instructions;
and
one or more processors communicatively coupled to the face imager device, the iris imager device, the illuminator device, the electronic video display device, and the memory, the one or more processors executing the program instructions to:
detect the presence of a human face in a capture zone defined at least in part by a field of view of the face imager device;
responsive to detection of the human face in the capture zone, align the lens of the iris imager device with an iris of the person;
operate the illuminator device to illuminate the iris;
operate the iris imager device to produce a digital image of the iris;
compare the digital image to a reference iris image;
and
responsive to a determination that the digital image matches the reference iris image:
query a database for data specific to the person;
compare the data with the plurality of content;
and
in response to a determination that the data matches the plurality of content, display the plurality of content specific to the person on the electronic video display device.

15 more elements

A method comprising authenticating a person to display a plurality of electronic content specific to the person via an iris biometric recognition module comprising program instructions stored in memory and causing one or more processors to execute the steps of:

detecting the presence of a human face in a capture zone defined at least in part by a field of view of a face imager device;
responsive to detection of the human face in the capture zone, aligning a lens of an iris imager device with the iris of the person;
operating an illuminator device to illuminate the iris;
operating the iris imager device to produce a digital image of the iris;
comparing the digital image to a reference iris image;
and
responsive to a determination that the digital image matches the reference iris image:
querying a database for data specific to the person;
comparing the data with the plurality of content;
and
in response to a determination that the data matches the plurality of content, displaying the plurality of content specific to the person on the electronic video display device.

8 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/036,023Filed 16 Jul 2018
Priority: 8 Oct 2013
Published: 8 Nov 2018
Term ends: Not estimatedThe source records don’t support an estimate.

Classification13 codes

G06Q 30/0271
Based on user profile or attribute: personalized advertisement
G06F 3/013
Arrangements for interaction with the human body, e.g. for user immersion in virtual reality: eye tracking input arrangements
G06F 16/5838
Using metadata automatically derived from the content: using colour
G06V 40/19
Eye characteristics, e.g. of the iris: sensors therefor

Family

Application61/888,130Us provisional application · filed 8 Oct 2013
Application62/054,413Us provisional application · filed 24 Sep 2014
Application14/509,356Continuation in part · filed 8 Oct 2014
Application14/509,366Continuation in part · filed 8 Oct 2014
Application14/863,960Continuation · filed 24 Sep 2015
Application16/036,023Continuation
Application14/863,960Continuation in part
US 10,025,982 B2Related patent
US 2015/0098629 A1Published application
US 2015/0098630 A1Published application
US 2016/0012292 A1Published application
US 9,836,647 B2Related patent
US 9,836,648 B2Related patent
US 2018/0322343 A1This patent

From the US filing history. Foreign family members aren’t listed.

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