Segmenting user population to manage dynamic software quality

A machine implemented method for dynamically enabling features to a selected population during runtime, comprising:

• responsive to identification of a user and device at runtime of an application, determining whether an installation of the application is a baseline population or a non-baseline population, based at least on the user and device identification;
• retrieving configuration information from a data store based on the determining;
• enabling a baseline of features for the application when the population is the baseline population;
• and
• enabling a baseline of features and a set of selected optional features for the application when the population is the non-baseline population, wherein the selected optional features are identified in the configuration information.

A machine readable storage medium having instructions stored thereon, the instructions when executed on a machine cause the machine to:

• identify a user and device at runtime of an application;
• determine whether an installation of the application is a baseline population or a non-baseline population, based at least on the user and device;
• retrieve configuration information from a data store based on the determining;
• and
• enable a baseline of features for the application when the population is the baseline population;
• and
• enable a baseline of features and a set of selected optional features for the application when the population is the non-baseline population, wherein the selected optional features are identified in the configuration information.