Feed ad scrolling

A method comprising:

• identifying an initial scroll trajectory for a viewing-window displaying a first portion of a visual organization of content items on a display, the initial scroll trajectory describing a movement path of the viewing-window in the visual organization of content items;
• before completion of the movement of the viewing-window according to the initial scroll trajectory:
• determining, from the initial scroll trajectory, an initial landing position of the viewing-window in the visual organization of content items;
• identifying a content item to be displayed in the viewing-window at the initial landing position;
• determining an adjustment of the initial landing position to a desired landing position based on a visibility of the content item within the viewing-window at the initial landing position;
• determining, from the desired adjustment of the initial landing position to a desired landing position, an adjusted scroll trajectory from the initial scroll trajectory;
• applying the adjusted scroll trajectory to the movement path of the viewing-window in the visual organization of content items.

A non-transitory computer-readable medium having instructions for execution by a processor causing the processor to:

• identify an initial scroll trajectory for a viewing-window displaying a first portion of a feed of content items on a display, the initial scroll trajectory describing a movement path of the viewing-window in the feed;
• before completion of the movement of the viewing-window according to the initial scroll trajectory:
• determine, from the initial scroll trajectory, an initial landing position of the viewing-window in the feed of content items;
• identify a content item to be displayed in the viewing-window at the initial landing position;
• determine an adjustment of the initial landing position to a desired landing position based on a visibility of the content item within the viewing-window at the initial landing position;
• determine, from the desired adjustment of the initial landing position to a desired landing position, an adjusted scroll trajectory from the initial scroll trajectory;
• apply the adjusted scroll trajectory to the movement path of the viewing-window in the feed.