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US 2018/0321807 A1Published application
Systems and methods for tailored content provision
AssigneeServiceNow, Inc.
InventorsBruce Ward, Aditya Ramamurthy, Bhupal Lambodhar, Raghavan Muthuraman
Life of this patent
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Abstract
Systems and methods for identifying focus areas and/or related content based upon digital content interactions are provided. A graphical-user-interface (GUI) renders digital content. As interactions with the digital content are observed, focus areas area identified based upon characteristics of the interactions. Notification of the focus areas and/or presentation of digital content offerings are presented based upon the determined focus areas.
Claims22
A tangible, non-transitory, machine-readable medium, comprising machine-readable instructions, to:
- render a graphical-user-interface (GUI), the GUI comprising a plurality of interactive objects;
- receive a request to generate a guided tour of the plurality of interactive objects;
- upon receiving the request:
- provide a callout menu, the callout menu comprising one or more callouts that may be associated with the plurality of interactive objects;
- iteratively:
- receive a request to associate one of the one or more callouts with one of the plurality of interactive objects;
- and
- generate an association by associating the one of the one or more callouts with the one of the plurality of interactive objects, sequentially storing an association indication in a data store, such that a sequence of association indications is maintained;
- generate a guided tour for the plurality of interactive objects, using the sequence of indications, the guided tour providing a sequence of associated callouts for the plurality of interactive objects upon a subsequent rendering of the plurality of interactive objects;
- apply meta-data to the guided tour, the meta-data providing an indication of subject matter of the guided tour, at least one of the one or more callouts, or both;
- upon subsequent playback of the guided tour:
- access the meta-data to identify a focus area based upon the indication of subject matter of the guided tour;
- and
- generate one or more future content recommendations based upon the focus area.
11 more elements
A tangible, non-transitory, machine-readable medium, comprising machine-readable instructions, to:
- identify, via interactivity analysis services running on a computer hardware processor, an interactor interacting with a plurality of digital content;
- determine a classification of the interactor, via the interactivity analysis services;
- identify and accumulate, via the interactivity analysis services:
- interactions between the interactor and at least a portion of the plurality of digital content;
- and
- one or more characteristics of the interactions;
- identify meta-data associated with the interactions;
- determine a weighted distribution of the meta-data by weighting the meta-data based upon the one or more characteristics of the interactions;
- identify a focus area of the interactor based upon the weighted distribution of the meta-data and the classification of the interactor;
- and
- provide notification of the focus area, present digital content offerings related to the focus area, or any combination thereof.
8 more elements
A system, comprising one or more processor, configured to:
- identify, via interactivity analysis services running on a computer hardware processor, an interactor interacting with a plurality of digital content;
- determine a classification of the interactor, via the interactivity analysis services;
- identify and accumulate, via the interactivity analysis services:
- interactions between the interactor and at least a portion of the plurality of digital content;
- and
- one or more characteristics of the interactions;
- identify meta-data associated with the interactions;
- determine a weighted distribution of the meta-data by weighting the meta-data based upon the one or more characteristics of the interactions;
- identify a focus area of the interactor based upon the weighted distribution of the meta-data and the classification of the interactor;
- and
- provide notification of the focus area, present digital content offerings related to the focus area, or any combination thereof.
8 more elements
A system, comprising:
- a non-transitory memory and one or more hardware processors configured to read instructions from the non-transitory memory to perform operations comprising:
- providing a designer interface of at least one incident record;
- determining a plurality of fields selected from the at least one incident record based at least on a respective callout interaction with each of the plurality of selected fields;
- generating a respective callout for at least a subset of the plurality of selected fields based at least on the respective callout interactions, wherein the respective callouts are configurable with the designer interface;
- generating a plurality of steps corresponding to the at least subset of the plurality of selected fields and the respective callouts;
- and
- providing a guided tour with the at least subset of the plurality of steps that display the respective callouts, wherein the plurality of steps are configured to modify the respective callouts.
4 more elements
Dependencies are inferred from the claim text.