System for and method of determining an income of a user of a mobile device

A method of determining an income of a user of a mobile device, the method being executable at a server, the mobile device being communicatively coupled to the server, the method comprising:

• acquiring, by the server, device data associated with the user of the mobile device, the device data comprising information indicative of at least one occupation of the user;
• associating, by the server, the user with a first occupational class amongst a plurality of occupational classes based on the information indicative of the at least one occupation of the user, the first occupational class being associated with at least one event type and a first MLA;
• extracting, by the server, a first dataset from the device data based on the first occupational class, the first dataset comprising data of a first plurality of data types;
• applying, by the server, a first logical analysis of the first MLA to the first dataset, the first MLA having been trained to apply the first logical analysis to data of the first plurality of data types, the applying the first logical analysis comprises:
• extracting, by the first MLA, from the first dataset a first data pattern being indicative of a first occupational event performed by the user, the first data pattern being associated with one of the at least one event types;
• and
• determining, by the first MLA, a first income value associated with the first occupational event based on the first data pattern, the first income value being representative of the income of the user of the mobile device.