Systems and methods for cookieless opt-out of device specific targeting

A method for allowing a subscriber to opt-out of targeted digital advertisements, the method comprising:

• receiving, by a mobile network operator operations support system server, an input from a subscriber, the input comprising an account number and a stable network-level identifier associated with a mobile device of the subscriber;
• causing a message to be sent, by the mobile network operator operations support system server, to the mobile device based on the input from the subscriber, the message comprising a uniform resource locator for the subscriber to follow to a website;
• receiving a beacon, by the mobile network operator operations support system server, the beacon having been generated when the subscriber visits the website;
• and
• sending a message, by the mobile network operator operations support system server, to a mobile analytics platform server indicating a preference on whether the subscriber wants to receive targeted digital advertisements.

A system for allowing a subscriber to opt-out of targeted digital advertisements, the system comprising:

• an ad serving and mediation platform server comprising at least one memory for storing computer-executable instructions and at least one processor for executing the instructions, wherein the execution of the instructions programs the server to perform operations comprising:
• sending an ad to a mobile device of a subscriber;
• receiving a targeted digital advertisements preference request from the mobile device along with an advertising identity and a transitory network-level identifier;
• and
• sending the targeted digital advertisements preference request to a mobile analytics platform server along with a stable network-level identifier associated with the mobile device.

A method for allowing a subscriber to opt-out of targeted digital advertisements, the method comprising:

• sending an ad, by an ad serving and mediation platform server, to a mobile device of a subscriber;
• receiving a targeted digital advertisements preference request, by the ad serving and mediation platform server, from the mobile device along with a transitory network-level identifier;
• and
• sending the targeted digital advertisements preference request, by the ad serving and mediation platform server, to a mobile analytics platform server along with a stable network-level identifier.