User-based onboarding

A non-transitory, machine-readable medium having instructions stored thereon, the instructions, when executed by a processor, cause a computing device to:

• gather, by a data gathering application executing on the computing device, indications of interactions of a user with a natively operating application;
• store, in a memory included in the computing device, the gathered indications of interactions;
• identify, by the pattern learning application, at least one usage pattern for the natively operating application based on the gathered indications of interactions of the user with the natively operating application;
• determine whether the identified at least one usage pattern for the natively operating application is an application event based usage pattern;
• and
• identify, by the pattern learning application, suggested application event based content customization based on determining that the identified at least one usage pattern for the natively operating application is an application event based usage pattern.

A system comprising:

• a database including a plurality of user data records;
• a content customization module configured to receive content customization suggestions;
• a server data gathering application module configured to:
• gather indications of interactions of a user with a web application, and
• store the gathered indications of interactions in the database in association with the user data records;
• and
• a server pattern learning module configured to:
• identify at least one usage pattern for the web application based on the gathered indications of interactions of the user with the web application,
• determine whether the identified at least one usage pattern for the web application is an application event based usage pattern,
• identify suggested application event based content customization based on determining that the identified at least one usage pattern for the web application is an application event based usage pattern, and
• provide the suggested application event based content customization to the content customization module.