Remotely configurable location tracking tags

A method comprising:

• at a tag comprising a processor, a memory storing a tag identifier and configuration data, and a wireless communication interface configured to broadcast the tag identifier according to the configuration data, receiving, using the wireless communication interface, new configuration data and an associated tag identifier;
• when the associated tag identifier matches the tag identifier, updating the configuration data with the new configuration data, thereby changing the broadcast of the tag identifier by the wireless communication interface in accordance with the new configuration data;
• and
• when the associated tag identifier does not match the tag identifier, modifying the broadcast of the tag identifier to include the new configuration data and the associated tag identifier, the broadcast continuing to occur according to the configuration data.

A non-transitory computer-readable medium storing a computer program, wherein execution of the computer program causes a tag to:

• broadcast a tag identifier stored in memory of the tag according to configuration data stored in the memory;
• in response to receiving, via a wireless communication interface of tag, new configuration data and an associated tag identifier, determine whether the associated tag identifier matches the tag identifier;
• when the associated tag identifier matches the tag identifier, update the configuration data with the new configuration data, thereby changing the broadcast of the tag identifier by the wireless communication interface in accordance with the new configuration data;
• and
• when the associated tag identifier does not match the tag identifier, modifying the broadcast of the tag identifier to include the new configuration data and the associated tag identifier, the broadcast continuing to occur according to the configuration data.