Apparatus and method for generating virtual reality content

A virtual reality (VR) content generating system comprising:

• at least one controller configured to:
• identify an element in original media content;
• generate a VR representation of the identified element based on one or more images of the identified element such that the generated VR representation includes visual 3D information of the identified element;
• generate VR content corresponding to the original media content wherein the VR content includes the VR representation of the identified element, wherein generating the VR content comprises determining a position of the VR representation within the VR content based on directional audio information associated with the identified element from the original media content;
• and
• output the VR content corresponding to the original media content.

A machine-readable non-transitory medium having stored thereon machine-executable instructions for:

• identifying an element in original media content;
• generating a VR representation of the identified element based on one or more images of the identified element such that the generated VR representation includes visual 3D information of the identified element;
• generating VR content corresponding to the original media content wherein the VR content includes the VR representation of the identified element, wherein the generating the VR content comprises determining a position of the VR representation within the VR content based on directional audio information associated with the identified element from the original media content;
• and
• outputting the VR content corresponding to the original media content.