Presentation of content items synchronized with media display

A computer-implemented method, the method comprising:

• detecting an opportunity to provide content to a user of an online system;
• providing a content item including a video for display to the user and a plurality of selected products based on detected points of interest in video frames of the video;
• receiving an indication from the user to play the video;
• playing the video and displaying each of the plurality of selected products in a synchronized way with the playing of the video, wherein a selected product and a corresponding video frame showing the selected product are displayed concurrently in an user interface to the user;
• receiving an interaction by the user with one of the selected products;
• and
• providing access to content describing the product to the user.

A non-transitory computer readable storage medium storing computer program instructions, the computer program instructions when executed by a computer processor causes the processor to perform the steps of:

• receiving a video for display to a user, the video comprising a plurality of video frames;
• for each video frame:
• analyzing visual features of the video frame;
• and
• detecting one or more points of interest in the video frame based on the analysis of the visual features of the video frame, a point of interest in the video frame being associated with an object in the video frame, and the object in the video frame being related to one or more products;
• selecting one or more products based on the detected points of interest in the plurality of video frames;
• and
• providing for display the selected products along with the corresponding video frames being displayed to the user, wherein a selected product and a corresponding video frame showing the selected product are displayed concurrently in an user interface to the user.