Smart application rating

A system for providing a prompt to a user for reviewing an app, the system comprising:

• a mobile device configured for:
• monitoring environmental factors of the mobile device;
• monitoring a user's activity with the app;
• determining a utility of the user based on the environmental factors;
• collecting a plurality of interactions between the user and the app;
• and
• transmitting the plurality of interactions to a server to utilize the plurality of interactions in determining an engagement score,
• wherein the server assigns an engagement score based on the plurality of interactions and compares the engagement score to a predetermined threshold set so to indicate a high engagement by the user of the app.

A non-transitory computer readable storage device for providing a prompt to a user for reviewing an app, the non-transitory computer readable storage device having computer executable instructions for performing the steps of:

• monitoring environmental factors of a mobile device;
• monitoring a user's activity with the app residing on the mobile device;
• determining a utility of the user based on the environmental factors of the mobile device;
• collecting a plurality of interactions between the user and the app and utilizing the plurality of interactions in determining an engagement score;
• and
• determining whether to prompt the user for a rating of the app based on the engagement score exceeding a predetermined threshold set so to indicate a high engagement by the user with the app.