Server, navigation device, and distribution exclusion area setting method in advertising information distribution system

A navigation device in a vehicle and configured to receive advertisement information from a server, comprising:

• a display unit configured to display a map of a surrounding area including a position of the navigation device;
• and
• a display area setting unit which, on a basis of travel trajectory information of a host vehicle, is configured to set a display area for the advertisement information in order to display the advertisement information distributed from the server in a superimposed manner on the map of the display unit;
• wherein in a case that the display area for the advertisement information, which relates to a facility existing within a predetermined range from a current location of the navigation device, is set from the received advertisement information,
• the display area setting unit is configured to set to a display exclusion area to be excluded from the display area for the advertisement information at least a portion of a travel area in which traveling took place in a period retroactively over a predetermined time period from a current time of the navigation device, or at least a portion of a travel area in which traveling took place in a zone retroactively over a predetermined distance from the current location of the navigation device.

A method of setting a distribution exclusion area in an advertisement information distribution system made up from a navigation device in a vehicle, and a server configured to distribute advertisement information to the navigation device, wherein the server comprises a database configured to store the advertisement information, and a distribution unit configured to select the advertisement information from the database and distribute the advertisement information to the navigation device, the method comprising:

• a reception step in which the server receives a current location of the navigation device;
• and
• a distribution step in which the distribution unit selects from the database the advertisement information, which relates to a facility existing within a distribution area of a predetermined range from the current location of the navigation device, and distributes the advertisement information to the navigation device;
• wherein, in the distribution step, there is set to a distribution exclusion area to be excluded from the distribution area at least a portion of a travel area in which traveling took place in a period retroactively over a predetermined time period from a current time of the navigation device, or at least a portion of a travel area in which traveling took place in a zone retroactively over a predetermined distance from the current location of the navigation device.