Fatigue Control in Dissemination of Digital Marketing Content

In a digital medium environment to control dissemination of digital marketing content, a method implemented by a computing device, the method comprising:

• generating, by the at least one computing device, a score for each of a plurality of users, the score indicative of receptiveness of a respective said user to receipt of digital marketing content;
• assigning, by the at least one computing device, each of the plurality of users to a respective segment of a plurality of segments, the assigning based on a respective said score;
• identifying, by the at least one computing device, a number of items of the digital marketing content that the users of respective ones of the plurality of segments are receptive to receiving without becoming fatigued by receipt of the number of items of the digital marketing content;
• and
• disseminating the identified number of items of the digital marketing content to the users in at least one of the plurality of segments.

In a digital medium environment to control dissemination of digital marketing content, a system comprising:

• a model generation module implemented at least partially in hardware to train a module using machine learning on training data;
• a scoring module implemented at least partially in hardware to:
• obtain user interaction data describing past digital marketing content interactions of a subsequent user that is to receive the digital marketing content;
• and
• generate a score from the user interaction data using the model, the score indicative of likely receptiveness of the user to receipt of a number of items of the digital marketing content;
• and
• a digital marketing content dissemination module implemented at least partially in hardware to control dissemination of the digital marketing content to the user based at least in part on the score.