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US 2018/0025377 A1Published application
Systems and methods for evaluating effectiveness of outdoor or indoor advertisements
OwnerMikhail Marchenkoinventor
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OwnerMikhail Marchenkoinventor
Estimating the term…
Evaluating effectiveness of outdoor or indoor advertisements involves analysis of data on human user interaction with outdoor or indoor advertisements. This analysis is accomplished using a mobile application, which enables users to locate various items that the subjects in an advertising campaign, take pictures or videos and easily repost them in a personal account in social media in the form of the game or a quest. The described system generates the following results: comparative analysis of advertising objects used in an advertising campaign; effectiveness of given campaign as a whole compared to another campaign; effectiveness of a given advertising object in a specific campaign compared to the use of the same object in another campaign; comparative analysis of different items of creative content used in the same advertising campaign; and any and all other custom analytics as requested by the advertiser.
A computer-implemented method for calculating user incentives in connection with outdoor or indoor advertisement(s), the method being performed in connection with a computerized system comprising a central processing unit, a positioning device, a display device and a memory, the computer-implemented method comprising:
A computer-implemented method for evaluating effectiveness of outdoor or indoor advertisement(s), the method being performed in connection with a computerized system comprising a central processing unit, a positioning device, a display device and a memory, the computer-implemented method comprising:
A non-transitory computer-readable medium embodying a set of computer-executable instructions, which, when executed in a computerized system comprising a central processing unit, a positioning device, a display device and a memory, cause the computerized system to perform a computer-implemented method for calculating user incentives in connection with outdoor or indoor advertisement(s), the method comprising:
A non-transitory computer-readable medium embodying a set of computer-executable instructions, which, when executed in a computerized system comprising a central processing unit, a positioning device, a display device and a memory, cause the computerized system to perform a computer-implemented method for evaluating effectiveness of outdoor or indoor advertisement(s), the method comprising:
Dependencies are inferred from the claim text.