Information processing apparatus, information processing method, and program

An information processing apparatus comprising:

• a document analysis section that calculates a first word feature value indicative of an appearance frequency of a word in a specified document;
• a commercial product analysis section that calculates a second word feature value indicative of an appearance frequency of a word in a description of a commercial product;
• a degree-of-similarity calculating section that calculates a degree of similarity between the specified document and the commercial product based on the first word feature value of the specified document and the second word feature value of the commercial product;
• a commercial product limiting section that narrows down commercial products to only commercial products whose degrees of similarity meet a predetermined threshold value;
• a first commercial product selecting section that selects, from the narrowed down commercial products, a first commercial product associated with the specified document based on advertisement price information related to advertising of the commercial products;
• and
• a second commercial product selecting section that selects a second commercial product associated with the specified document based on a diversity calculated from the second word feature value of the selected first commercial product and the second word feature value of each of the unselected commercial products, and the advertisement price information of the commercial products.

An information processing method comprising:

• calculating a first word feature value indicative of an appearance frequency of a word in a specified document;
• calculating a second word feature value indicative of an appearance frequency of a word in a description of a commercial product;
• calculating a degree of similarity between the specified document and the commercial product based on the first word feature value of the specified document and the second word feature value of the commercial product;
• selecting a first commercial product associated with the specified document based on the degree of similarity;
• and
• selecting a second commercial product associated with the specified document based on a diversity calculated from the second word feature value of the selected first commercial product and the second word feature value of each of unselected commercial products, and the degree of similarity.