Commerce System and Method of Controlling the Commerce System by Generating Individualized Discounted Offers to Consumers

A method of controlling consumer transactions over an electronic network including a first computing system and a second computing system, comprising:

• providing a database on the first computing system including product information;
• preparing a shopping list using the first computing system by accessing the product information from the database and generating a net value for alternative products and selecting a product for the shopping list based on highest net value of the alternative products to a first consumer, wherein the net value is determined by a price of the product and a weighted preference for a product attribute;
• and
• transmitting the shopping list to the second computing system for presentation to the first consumer on a display screen.

A non-transitory, tangible computer readable medium storing instructions for controlling consumer transactions over an electronic network including a first computing system and a second computing system, the instructions causing the first computing system and the second computing system to perform the steps comprising:

• providing a database on the first computing system including product information;
• preparing a shopping list using the first computing system by accessing the product information from the database and generating a net value for alternative products and selecting a product for the shopping list based on highest net value of the alternative products to a first consumer, wherein the net value is determined by a price of the product and a weighted preference for a product attribute;
• and
• transmitting the shopping list to the second computing system for presentation to the first consumer on a display screen.