Customer journey optimized pre-fetching

A customer relationship management (CRM) application configured for customer journey optimized data pre-fetching, the system comprising:

• a host computing platform comprising one or more computers each with memory and at least one processor;
• a CRM application executing in the memory of the host computing platform;
• and
• a CRM data prefetching module coupled to the CRM application, the module comprising program code enabled upon execution in the memory to define for customers of the CRM application different stages of a customer journey in a customer journey model, to create a mapping in the CRM application between each of the stages of the customer journey in the customer journey model and a corresponding selection of resources of the CRM application, to detect a retrieval of a customer related record for a particular one of the customers and to respond to the detection of the retrieval of the customer related record by identifying a particular one of the stages of the customer journey corresponding to the particular one of the customers, determining a corresponding selection of resources from the mapping for the identified particular one of the stages, and pre-fetching the selection of resources into the memory of the computer.

A computer program product for customer journey optimized data pre-fetching, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a device to cause the device to perform a method comprising:

• defining for customers of a customer relationship management (CRM) application executing in memory of a computer, different stages of a customer journey in a customer journey model;
• creating a mapping in the CRM application between each of the stages of the customer journey in the customer journey model and a corresponding selection of resources of the CRM application;
• detecting a retrieval of a customer related record for a particular one of the customers;
• and,
• responsive to the detection of the retrieval of the customer related record, identifying a particular one of the stages of the customer journey corresponding to the particular one of the customers, determining a corresponding selection of resources from the mapping for the identified particular one of the stages, and pre-fetching the selection of resources into the memory of the computer.