Profile-based search results modification

One or more tangible processor-readable storage media embodied with instructions for executing on one or more processors and circuits of a device a process for personalizing search results received by a user at the device, the process comprising:

• generating a user profile, the user profile being based on an associated query set and content navigation history data associated with one or more queries of the associated query set;
• classifying a query entered by the user into a query set associated with the user profile;
• modifying received search results based on the user profile associated with the query set;
• and
• presenting the modified search results in a user interface.

A method for personalizing search results received by a user at a device responsive to a query entered by the user on the device, the method comprising:

• generating multiple user profiles, each user profile of the multiple user profiles being based on an associated query set and content navigation history data associated with one or more queries of the associated query set;
• classifying the query entered by the user into a query set associated with a selected user profile of the multiple user profiles;
• modifying received search results based on the selected user profile associated with the query set;
• and
• presenting the modified search results in a user interface.